No company can be competitive today without a Customer Relations Management System. A recent Executive Survey by Gartner and Forbes.com found that retaining and enhancing relationships with current customers is the number one business issue, followed by attracting new customers. This means CRM has to be very important for your enterprise, because CRM systems are designed to help you find and hold satisfied customers.
If your company has more than one employee or agent handling customer and marketing issues, you need an online CRM software. Online CRM is really a must have for e-businesses and for companies that have online marketing campaigns. If you have a company Web site and more than one marketing and sales agent, your business really needs an online CRM system
CRM implements business strategies that systematize lead finding and exploitation of opportunities as well as tracking customer issues and solutions. A CRM system will help generate leads, manage contacts track sales activities and improve service. Customer satisfaction will rise, improving customer retention.
No company with more than one employee can afford to be without a multi-user, online CRM system, because customer care is a cooperative effort. Magna's online CRM allows every employee or agent who comes in contact with your customers to access the same information from everywhere in the company and in the world, and to make sure that everyone is on the same page in handling issues and leads. Magna's online CRM system allows everyone to see the information they need and to share the information that can help others. Online CRM allows managers to track progress and status on resolution of customer issues, make sure everyone is doing their part to prepare for critical events such as meetings and is making the most of lead and opportunity information generated by different people in the organization.
Online CRM keeps you up to date on the CRM activities of every employee and agent, and allows every manager, agent and salesperson to stay on top of their customer-related and marketing activities, and to hand off leads, opportunities and vital contact information to those who need it.
Magna's online CRM uses a familiar, easy to use Web browser interface, helping to minimize learning and maximize efficiency.
Magna's online CRM solution can also be integrated with our online self-service customer care products, so that customers and prospects can leave contact information, ask questions about products, raise issues and get help. This makes Magna's online CRM solution ideal for use in e-business and for integration with online marketing campaigns. The integrated online CRM solution makes it easy for you to convert these customer generated data into opportunities and leads, and to handle customer issues quickly and efficiently .